Hello there! Here’s an honest look at who I am.
I’m a Product Designer with 6 years of experience across a wide range of industries, mostly helping early-stage startups and businesses turn their ideas into products.
For most of that time, I trusted that users would love what I designed. But one question kept bothering me: what did those designs actually change for my clients’ businesses? What improved, and by how much?
Then a 6-figure DTC brand gave me the chance to find out. They didn’t ask me to simply revamp a page or add a new feature. They challenged me to make sure my designs grew the business, not just “looked and felt good.”
Over nearly 3 years alongside that brand, I got to know the world of e-commerce far more deeply: how business strategy decides what is worth building, how much timing and momentum matter, and how every change shows up in the numbers. Nothing excites me more than seeing an A/B test through from start to finish. It didn’t always go smoothly, but in the end I made a real impact on the metrics that matter: revenue, conversion, AOV, and more.
That was my turning point. E-commerce is now where I focus my career, and helping DTC brands perform better has become my main mission, through design made with a CRO-first mindset.
If you need a hand growing your brand, or are looking for a partner for your next project, let’s get in touch!
Hear what they say
Aji is a very talented UX designer who designed a mobile marketplace app for me from scratch. He is very responsive and good at simplifying complex workflows into manageable steps for the users to build a beautiful and intuitive interface. Our initial v1 work on the project has come to an end, but I’m definitely interested in working with him more in the future as we continue to improve our app!
Aji is a great, solid designer and a nice guy. He’s helped me develop my SaaS platform over the last couple of years, and I keep collaborating with him because he does a good job. Would definitely recommend him.
Absolutely outstanding! Aji took our complex software and transformed it into a brilliantly user-friendly interface. Aji adeptly navigated the intricacies of the design, making it intuitive and easy to understand. He demonstrated a rare combination of creativity and technical skill. Aji communicated effectively throughout the project, making sure to incorporate our feedback, and delivered a product beyond our expectations. His work truly stands out. We couldn’t be more satisfied! Five stars for Aji all the way!